Variety Appoints Jeff Liba as CEO

Variety Appoints Jeff Liba as CEO

The Board of Directors of Variety, The Children’s Charity of Manitoba, is pleased to announce Jeff Liba as the organization’s new Chief Executive Officer, effective Jan 3, 2017.  Liba will assume the role, from his predecessor, Jerry Maslowsky, who lost his battle with cancer this past September.

“Jerry’s tireless positive encouragement and efforts were unwavering, and his love for this charity and all Variety kids and families will be cherished forever,” said Board Chair, Tom Daeninck.  “We are extremely pleased to welcome Jeff into the Variety‎ family, and look forward to the leadership he will provide in further strengthening our efforts on behalf of the children of Manitoba.”

Liba’s extensive experience in fundraising and management with non-profit organizations spans over 17 years.  As former Director of Philanthropy at the Canadian National Institute for the Blind, Director of Development at the Canadian Red Cross, and as Senior Partner of Strategic Fundraising Solutions Ltd., Liba has an established reputation for providing effective strategic planning, launching new public and corporate programs and initiatives and achieving revenue goals. In addition, under Liba’s leadership as the former Director of University Advancement at Grant MacEwan University in Edmonton; endowments quadrupled in six years.

“I am honoured to join Variety, the Children’s Charity of Manitoba, and continue to help improve the lives of children of all abilities,” said Liba.  “My personal association with Variety began in 1978 when I was a child  because my late father, Peter Liba, was one of the founding volunteers of Tent 58.  During one of the early telethon broadcasts, I can remember meeting a boy named Mark Goffeney who could play a guitar using his feet.  That incredible moment taught me at an early age the positive impact Variety has on kids in our community.”

“Jeff is a seasoned fundraising professional and a proven leader in the non-profit industry, which makes him a natural fit and a valuable asset for our organization,” added Daeninck.  “His strategic approach will allow for       Variety to continue to be one of the premier children’s charities in Manitoba.”

Variety, the Children’s Charity of Manitoba’s mission is to raise funds that enable us to meet the tangible needs of children who are living with a disability, and/or impacted by socio-economic issues. We are a leading non-profit organization with a strong history of creating and implementing projects, services and programs that make a significant difference in the lives of children in our province.

Since 1978, Variety, the Children’s Charity of Manitoba has raised over $35 million in Manitoba and has touched the hearts of over 800,000 children through its Programming and Special Needs initiatives.

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