Celebrity Bagger Day


WINNIPEG, MANITOBA – Local media and sports celebrities will roll up their sleeves to bag your groceries on Tuesday April 4th on Safeway and Sobeys Customer Appreciation Day from 4:30pm to 6:30pm at the Safeway (499 River Ave) and Sobeys (50 Sage Creek Blvd) locations in support of Variety kids.

Customers are invited to make a minimum $3 donation at the check stand to make a difference in the lives of children in Manitoba who have special needs.  For their donation customers will receive the 2017 Variety Gold Heart Smurfs Pin, the two piece set is also available for $5.00 (Papa and Smurfette).  Customers will also have the opportunity to meet and talk with some of their favorite local media and sports celebrities and Variety kids.

Sobeys Inc. is a Leading Provincial Partner with Variety, the Children’s Charity of Manitoba and supports Variety’s mission and mandate, and will be selling the 2017 Variety Smurfs Gold Heart pins for the full month of April at all Safeway and Sobeys locations across Manitoba in conjunction with Variety’s annual Gold Heart Pin Campaign.
Variety, the Children’s Charity of Manitoba’s mission is to step in where health care funding ends to provide direct assistance, and empower and improve the quality of life for children in Manitoba who have a disability and/or who are impacted by socio-economic issues.

Variety’s mandate is to break down barriers to create equal opportunities for children in Manitoba, specifically focusing work in these three areas; Supporting Health, Championing Ability, and Nurturing Development.

“Your donations to the Gold Heart Pin Campaign directly help us fund much needed programs and services to improve the lives of Variety’s special kids in Manitoba”, says Jeff Liba, CEO for Variety. “Please come out to your local Sobeys and Safeway locations and show your support by buying a Gold Heart Pin”.

Variety funds many projects and programs such as the; Variety’s Special Needs Program, Variety Children’s Heart Centre, Variety’s Children’s Dental  Outreach Program, Variety’s Music Therapy Program and Variety’s Camp Brereton.

Since 1978, Variety, the Children’s Charity of Manitoba has raised over $30 million in Manitoba and has touched the hearts of over 800,000 children through its Programming and Special Needs initiatives.  Variety is not the cause, the children are the cause.  Variety is the solution.

Variety Children's Charity Manitoba