Variety’s Gold Heart Pins

Variety is very pleased to announce that our new Gold Heart Pin celebrates our 40th Anniversary and they have landed in the Variety office. Each pin sells for only $3 each with all the proceeds coming back to benefit Variety programs which provide life-saving, life-changing, and life-enriching equipment and services to children with disabilities and/or have a socio-economic disadvantage.


The collector’s items are available for a minimum donation of $3.00 at select retail outlets.

Variety Manitoba has been overwhelmed to discover that many people have Variety’s entire pin collection.  We have all the previous pins available for purchase. Just $5.00 for each missing pin and your set will be complete!

Would you like to sell Our Gold Heart Pins? Please call 204-982-1050 or email Ashley and you can also order pins from our office!

The annual Gold Heart Campaign is a project of Variety International, with millions of these gold pins being sold around the world. Variety International is very fortunate to have established the connection with Hollywood that has allowed images from some of today’s blockbuster movies to be featured on the Gold Heart pins. Variety’s Gold Heart Campaign is a major fund raising project for Variety, the Children’s Charity of Manitoba. Manitoba is also known as the North American Gold Heart sales leader, per capita, and sells an unprecedented number of past years’ pins to avid collectors.

Since 1991, these pins have been sold each year in support of children of all abilities.

Variety Children's Charity Manitoba